Author: Irene Marchesi

Memory Marketing

Published / by Irene Marchesi

It’s no secret that advertising has become such a large part of our modern life that it is practically inescapable. The constant push for our attention has become so great that in many cases, we gloss over it and stop realizing just how much of what we see is selling us something. Every effort is made to keep the brand in our minds after we’ve seen the promotion, making sure we’re thinking about it as much as possible. On the one hand, simply making sure we are being conscious of being advertised to can empower us. On the other hand, one of the more devious tricks of marketing can make this self awareness harder to maintain.

I work in the same places in the Sydney CBD most days of the week, and so the trip from home to work, including a few specific stations, landmarks and streets is one I take a lot. As a result, I see advertising billboards in the same place, every day. Places you visit constantly stick in your mind, and if you see the same wall covered with the same image every time, it’s bound to stick. This placement of ads almost kills three birds with one stone for the agencies. They’re usually in places with high traffic to maximize their exposure, you see it every day… and you end up thinking about them even when you’re not seeing it. This memory integration is a powerful tool for advertising agencies Melbourne since a constant, ingrained image of a product or service linked to your daily routine is harder for us, as consumers, to defend against.

The current rise in ‘human billboard’ use plays on the very same principals. Is the content different? Is the service improved? No, the actual information given is no different to any other ad for the same product, and the ‘human’ element is simply a mute pair of legs attached to the board, but it creates a striking image. I can walk past posters for clubs and bar openings countless time and (almost) completely ignore them, but show me a group of posters walking around on colored morph-suits a few times and I’ll know the name of the place for quite a while.

There is still, however, the defense of simply being consciously aware of all this. Again, this is not an easy feat (and in an ideal world it wouldn’t be necessary) but it is one of the more effective things we can do as individuals. Check yourself when you’re considering switching banks, or mobile plans, or about to upgrade something you already have. Have you seen this brand a lot recently? Would you have done this two months ago? What are the specific reasons you’re buying this item for? If you’re happy with these answers then go ahead, and congratulations… you’ve just used marketing as a tool to help your decision making process, rather than let it make the decision for you.

Starting Up A Guest House Business Of Your Own

Published / by Irene Marchesi

If you are looking to give up your full time job and invest your savings in a little guest house business, you have indeed made a good decision. If done right, guest houses can bring in a lot of income to its owners as well as a very pleasant experience to the guests that stay at the guest house. The term guest house is usually used as a broad reference to anything from a bed and breakfast, the hostel or even a small hotel. The truth is however, that each of these terms have their own distinct definition and you will need to decide which one you are interested in having as your business. 

A bed and breakfast is usually a room or two within a residence that is given on rent with only breakfast provided. A bed and breakfast usually does not provide too many luxuries or facilities besides simple accommodation and a simple breakfast. You can even run a bed and breakfast in your own home without having to hire any staff and without having to consult with a real estate management company and find a reliable real estate software in Australia to help you find a suitable location.

A hostel on the other hand is usually a small building that will provide minimalist benefits, usually a bedroom and bunk beds. The hostel is usually rented out by students or backpackers who are only looking for a place to sleep and not many luxuries or facilities. If you choose to have a hostel you will not need to provide too much to your guests. Your income for each guest will be considerably low however as many guests will be sharing the same room your overall room rate will be higher than that of a bed and breakfast or guest house if you are lucky enough to find enough of people to rent it out to.

The definition of a guest house

Although the term guest house is used quite broadly, a real guest house is a dedicated house that gives its guests a personal experience where the guest is provided with numerous basic facilities and benefits and is usually treated as if they are guests in the owner’s home. In most guest houses, the guest is provided with all three meals and will be given a lot of privacy in an intimate and easygoing environment. With a guesthouse however, you will need to hire at least one member of staff who will be able to manage bookings and clean the guest room every day so that your guests will be able to return to a clean room after a day out in the town.

Mixing It Up – Crossover Campers

Published / by Irene Marchesi

The definition of a hybrid, according to the online dictionary, is when “a thing [is] made by combining two different elements”. This made me think about some of the best hybrids life has brought us from the elusive liger, the mixing of a Tiger and a lion to a Zebroid (when you mix a Zebra with a horse) or to the man made hybrid cars that allow us to use electricity and petrol. But for a camper the best hybrid to be thankful for is none other than a crossover camper.

Bringing together functionality and conformability, lightweight towability and relaxing living, crossovers allow you to have the benefits of an easy to tow camper trailer with the benefits of a spacious caravan. Just hook one up to the back of your vehicle and you have a place to call home that will go wherever you go.

The innovation of crossover caravans is best seen when you look at a crossovers chassis and suspension. Browse more camec caravan covers here.

A chassis is the structure to which the suspension is mounted onto, for a good crossover camper finding one with a lightweight chassis and a good spring suspension will allow you to have a smooth and easy towing when the camper is hooked up to the main vehicle. Even better is a crossover camper that has eliminated bump steer so that the trailer stays the course.

In basic talk this means that a trailer that is light enough to tow behind your vehicle on ‘crazy’ off road camp trails but that can also handle those ‘crazy’ bumps and grinds caused by the natural tracks is a good choice.

Think of the steps involved in the set up process for a tent, including all the tools needed to get the tent up, pegs, hammers, cords and string. It could take 10 minutes or longer to set a tent up whereas with the crossover it’s as easy as flip and push. You flip over two clips on the outside of the van and go inside to push up the roof. The easy set up is part of the reason why crossovers are popular for camping trips.

With the ease of a camper trailer and the comfort of a caravan using a crossover RV makes for a really enjoyable and relaxing camping trip. Crossovers come with everything from a bed to a kitchen except a running shower or flushing toilet. But having a sink with running water and a bench inside a camper trailer as well as external cooktop burners makes the camping experience more enjoyable.

By far the best hybrid to see out in the wilderness might not be a Liger or even a Zebroid it could in fact be the comforting sight of a crossover camper with it’s pop-top roof and welcoming interior.

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Tips For Smoothening Out Those Face Creases

Published / by Irene Marchesi

As much as there are literally hundreds of beauty products out there on the market with still more making their way to our shelves with a hundred different promises, truth is that one day we will age and this age will show. You may be able to deter it for a while sure, and if you have the kind of money celebrities do to splurge on some of the most expensive treatments there are, this can be even longer. Other than that, your face creases will show, a fact that people (of both genders) are terrified about. One of these deterrents include shots in your face which, while it sounds painful is also considered to be quite effective. You need to be thoroughly informed though, so do have a look at the below.

As the largest organ in the human body, our skin is most likely to show signs of wear and tear and is a dead give-away of our true health. Yes you must of course nourish it by feeding it good foods packed in nutrients that are good for your body, however some people do prefer that extra boost. Wrinkle injections are now quite commonplace with more and more people opting for this treatment. However, you must put your safety first as skin on your face is quite sensitive and jabbing any of your under-eye skin is out of the question. Be very careful.

It is very important that you understand that everyone is different. What may have worked for your neighbour is not necessarily going to work for you no matter how much they rave about it. Once again, what area of your face you are trying to treat is important as there are alternate options such as creams and serums. It really depends on what your doctor says.

Resorting to treatments such as wrinkle injections Sydney are of course a quick fix for years of having neglected your skin, which is a wake-up call for those of you who are still able to slow the process by incorporating good habits into your routine one by one. Quit smoking. Eat fresh fruits and vegetables. Cut down on alcohol. Sleep well, and sleep on time. These are all health facts we hear about every day, yet life gets in the way. Try to slip them in periodically and you will find yourself reaping the benefits.

There are so many products we are surrounded with on a daily basis that it is easy to get carried away and load our bathroom shelves with tin after tin. However, this could do more bad for you than good, so go easy on them. Not only will you save a ton of money, you will also be able to avoid any reactions on your skin. Stick to one or two that just work as a facewash and maybe a scrub and leave it at that. If you have a skin condition such as acne, visit a dermatologist for a professional opinion instead of buying into advertisements you see.

Best Parts For Motor Bicycle

Published / by Irene Marchesi

There are many types and brands of motor bicycles available in the market. Knowing what is the best type and brand is important to know since when purchasing a motor bicycle it is essential to get the best. Moreover after purchasing a motor bicycle the maintenance provided for the motor bicycle will increase the life span of the motor bicycle as well as the performance of the motor bicycle. If you are looking to purchase a motor bicycle you need to know the most basic of a motor bicycle. Since each motor bicycle performance differs from each you need to identify what type and brand you need. Some people prefer fast, muscled motor bicycles. Whereas some prefer medium paced normal looking motor bicycles. Most women prefer to go for scooter type motor bicycles for slow and accessibility for them. Understanding your capacity and what is needed for your strength is vital therefore choosing the motor bicycle that is best fit for you important.

Parts sales
The essential part of purchasing a motor bicycle is the after sales services and the parts prices. Knowing the prices of the parts of the motor bicycle that you are purchasing will give you an idea of what you will be spending on your motor bicycle when you need parts for it to be replaced. Most people prefer extra accessories for their motor bicycles. Purchasing parts which are on sales will enable to increase the cost cutting of expensiveness of the motor bicycles. Parts such as ktm sprockets for sale could be used to increase the value of your motor bicycle and will provide a better look for the motor bicycle. Ktm sprockets for sale will give you the opportunity to purchase best parts for the motor bicycle while providing a lower cost for you to purchase best parts for your motor bicycle. 

What makes the motor bicycle looks good
Motor bicycles are used frequently by everyone and are a common vehicle among the youth. They prefer to modify and upgrade their motor bicycles to look good. When each new parts or accessories are released in the market the youth will try to purchase and upgrade their motor bicycles to look good. Each motor bicycle upgraded with new parts will look better and create a different unique range of motor bicycles which are custom made. And the market for these motor bicycles increase since some people love custom made motor bicycles to look different and have a better look for their motor bicycle. The youth prefer their motor bicycle to look better through attaching new parts and new gadgets.

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